Daily content
Home, news, fixtures, standings and women's football.
Sports Technology
One app for everything football.
Egyptian Coach brings football news, talent discovery, training, academies, predictions, VAR voting, loyalty rewards and a sports marketplace together in a single, connected experience — built to give football fans and players a reason to open the app every day.
Overview
Project at a glance
A connected sports platform bringing football content, talent discovery, player development and a sports marketplace into one experience.
App preview
Project snapshot
- Category
- Sports Technology
- Technology
- Flutter · PHP / Laravel + Filament · MySQL
- Our role
- Technical delivery partner
The Challenge
The Product Opportunity
Football fans and players in Egypt typically need several separate apps to follow the game:
- One for news and fixtures
- Another for finding an academy or coach
- Another for showcasing a talent
- Separate channels for predictions or buying sports gear
Egyptian Coach was conceived as a single connected home for all of it — content, player development, fan interaction and sports commerce — so a user has one reason to open one app every day, not five.
The Solution
One Connected Football Experience
Rather than being another football news app, Egyptian Coach organizes its scope around four connected groups:
- 1
- 2
Player development
Talent discovery, coaching and academies.
- 3
Fan engagement
Predictions, VAR-style voting, awards, loyalty and notifications.
- 4
Sports commerce
A multi-sport marketplace.
Every section can be reordered, shown or hidden from the admin panel, so the product's shape can evolve without an app store release.
Product highlights
Product Highlights
Product experience
Talent & Player Development
One of the product's strongest ideas is turning the app into a discovery space for emerging players. Inside Talents, users browse a video feed of player profiles — filterable across All, Top/Featured and Rising Talents — and can upload their own footage for others, including coaches and academies, to find. Submitted content moves through a moderation flow (Draft, Pending, Approved, Rejected, Hidden) before it's visible publicly. Around it, You Are The Coach connects players to coaches and structured training programs by level and exercise type, and Academies lets users search, compare and reach out to football academies by location, pricing and available subscriptions — turning the app from content into a practical, actionable service.
Product experience
Fan Engagement
Egyptian Coach layers several interaction loops on top of the football calendar. Predictions let users forecast match scores before a set deadline and earn points from the actual result. VAR Voting turns refereeing moments into a quick poll users can weigh in on. Awards run time-boxed competitions tied to activities like predictions or loyalty. Loyalty accumulates points from configured actions across the app, with every balance change auditable rather than user-editable. Notifications tie it together with deep links straight into the relevant news, match or product.
Product experience
Sports Marketplace
The Marketplace extends Egyptian Coach beyond content into commerce. Users browse new and used sports products across categories including Football, Handball, Basketball, Volleyball, Swimming, Tennis and Fitness, filter by sport and condition, and reach sellers directly — including WhatsApp where available. Listings move through a review step before publishing, and business rules keep the catalog trustworthy: a sold product can no longer appear as available, and a discounted price can never exceed the original price.
Product experience
Content & Football Data
Underneath the interactive features sits the football content that brings people back daily: News covers daily sports content with Featured, Breaking and Live states; Fixtures organizes today's, upcoming and previous matches; Standings tracks team rankings by competition and season; and Women's Football gets its own dedicated space for news, matches, teams and players rather than being folded into general coverage. Depending on the section, this football data can come from manual admin entry or an external data provider — the specification keeps that source explicit rather than assumed.
Screenshots
Inside the product
Capabilities
Product capabilities
Discover
Home, News, Fixtures, Standings and Women's Football — the daily football content that brings users back.
Develop
Talents, You Are The Coach and Academies — from showcasing a player to structured training and academy access.
Engage
Predictions, VAR Voting, Awards, Loyalty and Notifications — interaction loops built around real football moments.
Trade
A multi-sport Marketplace for buying and selling new and used sports products.
01
Our role
What Wijhan contributed
- Technical Team Coordination
- Quality Assurance & Feature Validation
- Backend & Mobile Development Coordination
- Release & Progress Reporting
- Admin Systems Training
02
Engineering
Product Complexity
Beneath a simple-looking football app, the product specification defines a genuinely complex set of rules. Most sections are configurable from an admin panel rather than hardcoded, so banners, Explore cards, categories and optional features can change without a new app release. User-submitted content — talents and marketplace listings — is designed to move through moderation states before going public. The experience is multilingual, with Arabic as the primary right-to-left language alongside English and French. Notifications and banners are designed to deep-link straight into specific screens. And the specification is explicit about time-sensitive and data-integrity rules: prediction deadlines, one active vote per user per VAR poll, awards that can't be shown as available once their period ends, sold marketplace items that must disappear from listings, discounted prices that can never exceed the original price, and loyalty balances that can only change through an audited process — never edited by the user directly.
03
Technologies
Built to evolve
- Flutter
- PHP / Laravel + Filament
- MySQL
04
Outcome
The delivered result
Egyptian Coach brings football content, player development, talent discovery, fan interaction and sports commerce together within one connected digital ecosystem.
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